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10 Proven Ways to Drive Traffic to your Website using Digital Marketing Content

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10 Proven Ways
“How do I drive more traffic to my website?” has become the most repeated question asked by business owners worldwide. Truly, it is a daunting task to drive valuable traffic towards a particular website using digital marketing content. Adding further to the misery, a high amount of misinformation in the digital space has led to confusion and overly repetitive content. In the following post, besides learning about the purpose of creating a website, you will know how to drive traffic to your website.

Purpose of Creating a Business Website -

Since websites work as virtual storefronts, gateways to unlimited products, information, and services, people consider them a compelling business strategy. Market research suggests approximately 97% of people search the internet for local business or information. Therefore, to boost traffic to your website and make people aware of your work, you need an online presence. Posting digital marketing content is the most effective way. Any form of multimedia utilised by a company to provide information or entertain audiences is known as digital marketing content. It directly appeals to your customers and helps in building a client base.
Most businesses, therefore, small or big, depend on creating a website to grab the attention of their potential customers by posting various kinds of content like blog posts, podcasts, videos, and infographics. In addition, having a website traffic bears social proof that your business is liable and real. So, you seem credible to your audience. Think about it, will you deal with someone who does not have a valid online existence? No, right? This is why investing in building a good website works in your favour in the long run.
In the immense crowd of websites, often it becomes difficult to stand apart. That is why today I will give you 10 proven ways to bring traffic and leads towards your website.

1. Create Unique Content

Getting traffic without having relevant content is a myth. Because quality content is what keeps your audience engaged on your website and persuades them to convert. It is ideal to post long-form content as business blogs related to your niche regularly. Research suggests that at least 97% of businesses increase traffic to their website through blogs. Therefore, I consider creating unique blog content on the latest trending topics with attractive headings an impactful content strategy. For more insights on creating standout digital content, explore our guide on How to Excel at Digital Content Creation to boost your content marketing game.

2. Focus on SEO Strategies

Search engine optimisation or SEO is another effective tool that can boost traffic to your website. For a flawless implementation of SEO strategies, it is crucial to start with keyword research. Keywords are the words and phrases mostly searched by users. Integrating keywords in your content is the best way to inform search engines about your relevance. It also tells your target audience that you have what they are looking for.

Content created based on keywords have more potential to get better ranking in the search engines. Then comes the on-page SEO part where URL optimisation, title and meta tags, and schema markup are done. Implementing an off-page SEO strategy assists in link building, guest posting and content marketing. Hiring an SEO specialist is the best way to get a ranking. If you want to know more about the best SEO services, visit Digibo Global, your one-stop solution for digital marketing needs.

3. Update Content Regularly

Besides writing content for your website, updating the same content regularly to keep it relevant is also mandatory. When a website gets updated, search engines increase traffic to your website by giving your site a good ranking. When the information on your website keeps changing consistently, audience also will find it interesting. They will be eager to know more about what kind of content will you bring next.

To stay alerted regarding when to post fresh content or update content on your website, you can follow an editorial calendar. Or, if you are lending content marketing services to some agencies, you can tell them your requirements regarding posting fresh content and they will take care of this task on your behalf.

4. Create Unique Content

In this mobile-driven world, it is crucial to have a website that is functional across devices. More than 90% of people use mobile devices to surf the internet. So, if you are planning on bringing more traffic to your website, having a website that is easy to open on all kinds of devices is mandatory. Make sure that your website loads at the proper time, it has a proper layout and offers a seamless user experience.

5. Utilise Social Media Platforms for Promotions

It is not always possible to wait for your audience to discover your content. This is why utilising social media platforms like Facebook, Instagram, and Twitter for promoting content is a popular way to bring traffic to your website. The privilege of social media platforms is that they provide visitors with the opportunity to directly interact with the brands. So, they can talk about their experience related to your products, use hashtags, share your brand story through word of mouth. This leads to increased visibility and brand awareness.

6. Do Competitor Analysis

Competitor analysis helps in giving insights regarding your competitors’ business strategies. Understanding these strategies provides window of opportunities that you have not thought about earlier. For example, it might give you an idea related to the kind of traffic that is interested in your niche, identify their weaknesses as well as strengths and so on. You can analyse audience personas and pain points and get to know what you need to do and what you need to avoid. You also might find ways to improve SEO strategies and understand the latest trends. If you want a proficient digital marketing agency to look after the task of competitor analysis on your behalf, you can visit Digibo Global.

7. Build High-Quality Backlinks

Writing and posting content on your website is not enough to increase website traffic. In order to rank on the search engines page, your content needs to have quality backlinks. These links directly contribute to website’s overall performance. Usually, it takes a while to get quality backlinks. But, if you don’t want to wait for backlinks, you can opt for guest posts. Guest posting is one of the most impactful ways to reach new target audiences. It refers to the act of publishing articles on other websites and getting exposure to new readers. This helps to build your online reputation and bring in new followers.
Another hack to build backlinks is by reporting broken links to the webmaster. Broken links are links that are not functional anymore or lack information updates. When you are reporting a broken backlink to the webmaster, you can recommend replacing that link. This way, you get a quality backlink and drive traffic organically to your website.

8. Use Paid Advertising

When it comes to building brand recognition, paid advertising is quite effective. This type of advertising helps in engaging with your customers and driving traffic. However, the best way to succeed in a paid ad campaign is through audience research. You get an idea of what are their pain points that need to be resolved. When your advertising campaign can come up with a valid solution, audience gets interested in your products and services.

To do proper target audience research, you must get help from experts who have concrete ideas regarding how to create persuasive content strategies, which are the best platforms to publish your ad campaigns and so on. Experience has a significant price in this context. If you are wondering about how you can connect with experts who have experience with paid advertising, contact Digibo Global.

9. Engage Online Communities

Online communities are platforms where like-minded people thrive. It is a place to share ideas, thoughts and stories. So, if your website can offer all these elements in one platform, undoubtedly, you will increase traffic to your website. Engaging people with resonating content is the best way to build relationships. You can engage in online communities by sharing interesting posts, images and videos on your social media platforms. Adding your community followers to an email chain is also a smart way to spread your message and connect with them on a personal level.

10. Send Email Newsletters

I am sure you must be familiar with the idea of email newsletters. We all have knowingly or unknowingly email subscriptions to products that we have used or plan to use in the future. The main reason why email newsletters work so efficiently is because these emails are regularly scheduled with the idea of keeping audiences engaged. Email newsletter assists you in increasing website traffic and leads nurturing. The newsletter, also known as email copywriting refers to the process of writing an email to a prospective customer with an intention for them to convert.
Adding a properly elaborated content is the key to encouraging your audience to read the email. Most of us browse through wordy email newsletters without even considering a thorough read. Therefore, it is mandatory to make the content engaging and relevant to the audience.

Conclusion

So, there you go, 10 proven ways to drive traffic to your website using digital marketing content. On one hand, building a website could be considered the beginning of your digital space journey. On the other hand, driving traffic to your website that can eventually lead to conversion could be your destination. There are millions of websites on the internet, but very few of them come in the ranking of SERPs. As we all know, if you have the ranking, you will drive traffic. So, working with an experienced SEO team who could optimise content, build backlinks, conduct keyword research could be fruitful for your website’s success.

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